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The QVB is an iconic retail destination located in the heart of Sydney's CBD. As part of the PDC Creative design team, Emily was involved in the roll out of a re-positioning of the centre in 2009. The campaign concept ‘The Magic Lives On’ captured both the long history and heritage of the QVB and the contemporary shopping experience that is so unique in Sydney.


Scope of work: Assisting at photoshoots, design development, setting up artwork for printed brochures, print advertisements, centre signage and digital assets for the website and EDMs, print management.

Work completed at PDC Creative.

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