Studio Credit: PDC Creative

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The Strand Arcade is a heritage-listed Victorian-style retail arcade located in the heart of the Sydney CBD. Emily was involved in producing 3 campaigns over 2009-2010, as part of the design team at PDC Creative. Inspired by 'Alice in Wonderland', the photography and typographic style captured the Strand Arcade's setting, heritage and quirkiness, whilst showcasing contemporary Australian fashion. Scope of work included assisting at photo shoots, assisting with marking up images for retouching, setting up artwork for printed brochures, print advertisements, centre signage and digital assets for the website and EDMs.