Wrinkles Schminkles is a global leader in non-invasive, anti-aging wrinkle treatments. EBD was asked to refresh their existing brand, including packaging and website. The new look has elevated the brand a more scientific feel. The foundation range of Reusable Wrinkle Smoothing Silicone Patches are now presented in contemporary clear resealable pouches that enable the customer to see the product, better understand the concept and ‘experience the actual product on shelf ’. The sheet mask range has new premium packaging featuring metallics and hand drawn iconography to communicate what each mask is designed to do.